Project developed in collaboration with the StoneCo team. All rights reserved to the company.
Overview
This secure and automated recurring payments solution enables merchants to create and manage custom subscription plans, offering predictable revenue and long-term customer retention.
This secure and automated recurring payments solution enables merchants to create and manage custom subscription plans, offering predictable revenue and long-term customer retention.
The problem
Before this product, merchants lacked visibility and predictability over cash flow, had no platform to manage subscriptions, and relied on manual monthly follow-ups, while customers often couldn’t commit to annual plans due to credit card limits. These challenges increased missed payments and churn.
Before this product, merchants lacked visibility and predictability over cash flow, had no platform to manage subscriptions, and relied on manual monthly follow-ups, while customers often couldn’t commit to annual plans due to credit card limits. These challenges increased missed payments and churn.
The process
Built through an end-to-end product design process: from deep discovery, benchmarking, merchant interviews, and usability testing to iterative delivery, the solution was rolled out gradually, starting with a silent web launch, followed by mobile expansion and a full release to 100% of Stone merchants. The result is a scalable platform with strong organic adoption, high plan and subscription creation volume, and consistently positive merchant feedback.
Built through an end-to-end product design process: from deep discovery, benchmarking, merchant interviews, and usability testing to iterative delivery, the solution was rolled out gradually, starting with a silent web launch, followed by mobile expansion and a full release to 100% of Stone merchants. The result is a scalable platform with strong organic adoption, high plan and subscription creation volume, and consistently positive merchant feedback.
Key screens
Step-by-step onboarding, Stone home with sales balance overview, subscription plans dashboard with status tracking, and detailed subscription view with customer and payment information.
Step-by-step onboarding, Stone home with sales balance overview, subscription plans dashboard with status tracking, and detailed subscription view with customer and payment information.
Plan creation flow:
Merchants start by creating a new plan and defining its core settings, such as the plan name, price, billing frequency, and the date of the first charge. The flow also allows deeper customization, including setting a maximum number of subscribers, adding an optional sign-up fee, and writing a detailed plan description.
Once the plan is published, a shareable payment link is generated, enabling customers to subscribe and complete payment seamlessly. From that point on, charges are processed automatically, giving merchants predictable recurring revenue and eliminating the need for manual follow-ups.
Merchants start by creating a new plan and defining its core settings, such as the plan name, price, billing frequency, and the date of the first charge. The flow also allows deeper customization, including setting a maximum number of subscribers, adding an optional sign-up fee, and writing a detailed plan description.
Once the plan is published, a shareable payment link is generated, enabling customers to subscribe and complete payment seamlessly. From that point on, charges are processed automatically, giving merchants predictable recurring revenue and eliminating the need for manual follow-ups.
Create, customize, and share subscription plans in minutes.
Web experience walkthrough, from dashboard overview to subscription management and plan creation. The flow was designed to provide clarity, predictability, and fast decision-making around recurring revenue.
Impact & Metrics
Adoption and business impact across web and mobile
Adoption and business impact across web and mobile
What merchants say
Feedback collected through qualitative research and usability testing sessions.
Feedback collected through qualitative research and usability testing sessions.
“Predictable revenue brings peace of mind. Subscription Sales was a huge relief, having payment stability and predictability is priceless for anyone running a business.”
“Efficiency that gives me time back. With subscriptions, I create one plan and set all 12 installments at once. It completely simplified the billing process and reduced my work significantly.”